FAQ'S

1. Is there a real need for your services? Do people really want that much concrete and screed?

The demand for concrete is booming. Regardless of a buildings structure and material, be it steel, brick, or timber, it is normally built on concrete foundations. As the construction sector grows, so does the demand for concrete. Even with a slow housing market the demand for concrete is great, because if people can’t move they will develop their existing property – bases for sheds, conservatories, extensions, etc. – all require concrete.

You will be operating in a healthy and growing industry, where demand outstrips current supply; we often have to turn down work, because we simply don’t have enough capacity! And it's not just us who are experiencing this, demand for cement, ready-mixed concrete, and concrete based materials are growing at a very healthy rate.

In our projection we have assumed you will be delivering only 25m3 of concrete and screed each day. That’s on average only 5 jobs of 5m3 per day. Today our drivers regularly deliver over 30m3; quite often they deliver over 40m3 per day. The demand is clearly there.

2. How hard is it to get customers? And do I have to get them for myself?

The success of our business was largely down to the success of our Yellow Pages in the early days. At that point almost 95% of our customers came for that source alone. Since then we’ve added new sales channels, with the work from builder’s merchants being a great source of revenue.

Like us you will be starting your business with a Yellow Pages advert, which we believe will keep one mobile batching plant running at full capacity from the first few weeks (although to be cautious, for your financial projections we have show a much slower ramp up of sales).

However, unlike us you will have the benefit of a “foot in the door” with national builder’s merchants. This will add additional avenue we never had, so you should be able to grow much faster than we did. You also won’t be making the mistakes we made in the early years; you will have the benefit of all our lessons learnt!

3. What’s the competition like?

Yes there is competition; you will be operating in an established sector of the concrete industry. However, the great news is there is more demand than even the current competition can keep up with.

What makes us so successful is that we have marketing strategies that beat our competition hands down, and systems and processes in place that result in a slick operation that impresses our customers, and encourages them to keep ordering from us.

4. What type of person is perfect for this business?

We are very selective about the people we take on board. Why? Because our success is directly related to your success. Therefore we can’t afford to accept just anyone.

We know that the ability to earn a large income is enough to attract anyone, that’s why we do have a stringent policy on recruitment. For starters you must have the following qualities, or we won’t even consider you

• Are highly motivated with the ability and drive to succeed, be proactive and self-motivated

• Be organised, and able to manage a team of at least one other individual, scheduling and prioritising work. You should have proven yourself as a leader

• You need a real understanding of how customer service is great for business, with the ability to be confident with customers, both on the telephone, and in person.

• Have a good business acumen, and successful business pedigree

• You will need to be prepared to work outdoors, have a HGV2 licence, operate plant & equipment, and don’t mind getting a little dirty.

• Are a high achiever

And most importantly…

• Have the drive, desire, and ambition to be the best!

5. Can I really earn a large income?

Yes you can. It may sound hard to believe, but this really is possible with a fleet of just two mobile batching plants! You can increase these earning even more if you are prepared to invest in additional mobile batching plants, and hire more staff – something we would encourage you to do.

But don’t for one minute think that it’s a ‘walk in the park’. You still have to earn your money! You do have to put the effort in, but the rewards are surely worth it!

In fact you won’t have to work more than 50 hours a week, on the mobile batching plants, to earn a significant income – assuming you are employing one additional driver. You will also need additional time to do your administration and maintenance, but some of these tasks can be outsourced.

6. What support structure do you have in place?

We believe that the support structure of any Franchise organisation is one of the most important aspects of running a successful Franchise.

You have to know that you’ll never be left alone ‘to get on with it’. Of course our training is so detailed you won’t need constant supervision, but you will need help from time to time.

That’s why we have a structure in place that ensures your success…

Franchisees are supported by Franchise Advisors, and critically on a day-to-day basis buy our Central Call Centre. You will also have access to our skilled and experienced fitter, via a technical support hotline. In addition to this you will have the support of the founding directors Andrew and James.

7. How do your training and systems compare to other Franchise organisations?

We’ve been in this business for over 3 years. It may not seem long but we know it inside out. Our training procedures and manuals reflect the systematic approach we take with all our customers and employees. We believe we offer the best training available in our industry.

With a-b-c type, step-by-step instructions, and an attention to detail that will stagger you, we know we can train you in the concrete and screed business.

We don’t accept everyone as Franchisees, but those that qualify already have the basic skills – we just give them the tools of our trade!

8. How much is the Franchise fee?

The Franchise fee is reviewed after every training course. At the moment it’s just £19,997 +VAT

9. What does the Franchise fee include?

• Use of the brand name, logo, and trademarks.

• Franchise Operations Manual – detailing the methods used to set-up and run the business.

• Full induction training including a five day residential training course on the business aspects of the Franchise, followed by a further five day residential training course covering the practical aspects of running the business.

• Ongoing training and support.

• Complete Project Management of the set up and opening of your business. Although I’m sure you’ll want to be involved we’ll play an active role in making all the plans and ensuring everything runs smoothly.

• Livery for your mobile batching plant.

• Discounts on key asset purchases, parts, and consumables.

• IT equipment and software, including a laptop computer and printer.

• A licence for the EasyMix Concrete IT System  which includes;

• Customer order booking.

• Job scheduling.

• Customer invoicing.

• Stock ordering.

• A suite of management reports to help you run your business.

• A full Customer Relationship Management Programme – this allows you to keep all your customers (and prospect’s) details up-to-date so it’s easy to keep in touch.

• Subsidised Call Centre receiving enquiries and disbursing orders to you.

• A launch marketing package which will include:

• Large, colour advert in your local Yellow Pages.

• Meetings with a local builders merchant.

• Press releases.

• Gift items, including a selection of; Key rings, Mugs, Pens, T-shirts, Fleeces.

• A database of local companies for your own text messaging, telesales, and mail shot marketing activities.

• Local and national marketing strategies to generate dozens of enquiries keeping you busy all year round.

• Ongoing sales and marketing materials.

• Stationery pack, including letterhead, business cards, invoice pads and compliment slips.

• Exclusive territory.

10. Do I have to pay a monthly management fee?

Yes. Each month you will pay 10% of your gross turnover as a Management Service Fee (MSF). This fee covers the ongoing support you will be receiving from the Central Call Centre, plus the support from your Franchise Advisors and the EasyMix Concrete team.

This entitles you to carry on using the EasyMix Concrete systems and processes, branding, trademarks and corporate identity. It also enables you to be part of the bulk buying agreement, this alone represents huge savings, and ensures that the MSF is always good value for money.  

11. How long does it take to get back my Franchise fee?

Unlike many other Franchise opportunities we’ve set the fee at a level where we know all of our Franchisees should have earned more than double the amount in their first year.

12. What is the typical working hours/week?

50 hours, this assumes you will be onsite for your first job at 8am, and be attending your last job between 2-4pm. You will clearly need to be at your depot before 8am, and once you return in the afternoon you will have cleaning and maintenance to perform. You will also be expected to work a ½ day on Saturday, and have other administrative tasks to perform, such as stock ordering, and accounting.

 

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Why Choose the
“EasyMix Concrete”
Franchise Opportunity?

You Earn A Significant Sum Working From Your Own Depot: Your rewards at last reflect your efforts. You will achieve a good income in your first year, increasing substantially in subsequent years as your fleet expands.

Lower Upfront Investment: Through our special relationships with key suppliers we can offer you savings on major asset purchases, including the mobile batching plant(s). This result in a significantly lower initial capital investment than if you sourced your own equipment.

Discounted Prices: Through our advantageous bulk buying agreements you will not only save thousands of pounds on your start-up costs, but also when operating your business - you will receive significant savings on your daily consumables, such as aggregates and cement.

A Highly Profitable Revenue Stream: With our efficient processes and procedures, and through our innovative thinking we have a number of ways to optimise your business enabling you to enjoy high margins, keep your running costs to a minimum, and maximising your profitability.

Start-up and Asset Finance Arrangements: You will be investing in some significant assets, and we have some very competitive finance arrangements in place to help you secure funding.

Tangible Assets on Your Balance Sheet: This is not a “virtual” business, you will own a number of high value assets, with a long life span.

Growth Industry: You will be operating in a healthy and growing industry, where demand outstrips current supply; we often have to turn down work, because we simply don’t have enough capacity.

Embryonic Sector: Although you will be working in an established industry the use of mobile volumetric batching plants is in its infancy. This technology offers customers many advantages and benefits, and provides you with a large untapped future potential.

No Heavy Manual Work: As mentioned above you will be operating sophisticated machinery that takes all the effort out of producing concrete and screed.

No Long Haul Work: Most of the deliveries you will make will be within a 10 mile radius of your depot, and all of the work will be inside the borders of your exclusive Yellow Pages territory.

National agreements with Builders Merchants: A great way to generate sales is to sell your product and service through Builders Merchants. We have agreements in place to do this with national groups, and will extend these agreements into your territory.

Dynamic And Proven Approach: Our business format has been tried and tested in the real world – now is your chance to take advantage of that in your local area, and reap the rewards. With our proven systems we will show you how to run a highly efficient business; driving up and sustaining high profit margins. Your business will quickly gain a solid reputation for customer service, and customers will keep returning to you.

Successful Sales and Marketing Strategies: We have put together a suite of proven marketing strategies to generate a constant supply of high quality leads. This branding, marketing and PR will drive people to use your products and services.

First Class Customer Care: Through our Central Call Centre, and other simple but effective procedures we offer customers high levels of customer service, compared to the rest of our industry. It can’t be stressed how much our customers appreciate this, and the advantage it gives us over the competition.

An Ever Expanding Customer Base: Our market is large, and we are very competitive. We succeed because of our customer service levels, the benefits our mobile batching plants offer the customer, and our competitive prices. In short, our offer is so attractive to customers they keep coming back for more.

“Hands On” Training: You will receive a 5 day training course on how to operate and maintain all the equipment you will be using on a day-to-day basis. This will enable you to give your customers quality products (you will be able to prove to your customers that your products exceed the industry standards).

Business  Systems Training: You will also receive a 5 day business training course on how to manage your business effectively and efficiently; marketing and selling your products and services, recruiting and managing your staff, tracking your accounts and running your business.

You’re Never Alone: You get a support structure that ensures you’ll always have someone to turn to. Along with Central Office support for sales and technical advice, you will also have the support of a franchise development team.

Launch Support: You will receive full assistance with the setup and launch of your EasyMix Concrete Franchise. Help in finding a suitable site, with the minimum amount of hassle - we will help find the site for you. Proven expertise to overcome planning issues in designing your depot. Tried and tested processes to operate your depot. Assistance in setting up accounts with our preferred suppliers, and ordering your mobile batching plants & other equipment necessary for the successful launch of your business.

Continuous Operational Support: You will have day-to-day support from our Central Call Centre; they will handle all enquiries from your Yellow Pages advert, and other lead generation strategies. In addition you will receive technical support from our experienced team at the central depot.

Ongoing Management Support: You will receive business development and management support from the Franchise Development Team, who will develop your sales and marketing strategies, and help with your business growth and success. You will also benefit from the input of the franchisors.

Streamlined Work Procedures: You will benefit from a sophisticated, yet simple system, making your business as easy to manage and run as possible. The system will be where all your jobs are booked by the Central Call Centre. You will also use the system to book work in, and re-schedule jobs where necessary. The system will help you manage your stock, invoices, and accounts. It will also provide a suite of reports to help you analyse your business. We will be using the same system to monitor your progress, and help develop and grow your business.