Franchise Package

The Franchise Fee - £19,997 +VAT (to be reviewed after each training course)

To open an EasyMix Concrete Franchise you will require £19,997. In addition you will need to raise funds to cover rent, depot construction, equipment purchase, and staff costs. Typically the upfront liquid capital investment required is £100,000.

To ensure a smooth and professional roll out of our franchise network we will be expanding in managed phases. Our first phase with the franchise fee of just £19,997 + VAT is a great opportunity for you to become one of our first franchisees and benefit from an increased level of one-to-one support.

The Franchise fee grants you the right to trade under the corporate identity of EasyMix Concrete.

And this includes….

• Use of the brand name, logo, and trademarks.

• Franchise Operations Manual – detailing the methods used to set-up and run the business.

• Full induction training including a five day residential training course on the business aspects of the Franchise, followed by a further five day residential training course covering the practical aspects of running the business.

• Ongoing training and support.

• Complete Project Management of the set up and opening of your business. Although I’m sure you’ll want to be involved we’ll play an active role in making all the plans and ensuring everything runs smoothly.

• Livery for your first mobile batching plant.

• Discounts on key asset purchases, parts, and consumables.

• IT equipment and software, including a laptop computer and printer.

• A licence for the EasyMix Concrete IT System which includes;

• Customer order booking.

• Job scheduling.

• Customer invoicing.

• Stock ordering.

• A suite of management reports to help you run your business.

• A full Customer Relationship Management Programme – this allows you to keep all your customers (and prospects) details up-to-date so it’s easy to keep in touch.

• Subsidised Call Centre receiving enquiries and disbursing orders to you.

• A launch marketing package which will include:

• Large, colour advert in your local Yellow Pages.

• Meetings with a local builders merchant.

• Press releases.

• Gift items, including a selection of; Key rings, Mugs, Pens, T-shirts, Fleeces.

• A database of local companies for your own text messaging, telesales, and mail shot marketing activities (we’ll support you with this).

• Local and national marketing strategies to generate dozens of enquiries keeping you busy all year round.

• Ongoing sales and marketing materials.

• Stationery pack, including letterhead, business cards, invoice pads and compliment slips.

• Exclusive territory.

On-Going Support

Don’t for one minute think that after your training you’re left to fend for yourself. On the contrary, we provide all our Franchisees with a fantastic support package to help you succeed and succeed quickly. Key to this is our Central Call Centre, which will handle the majority of your orders, leaving you free to focus on delivering the maximum amount of concrete and screed.

Not only will you have the support from our Central Office you will also have close support from our Franchise Development Team.

Even though your training and the materials will give you everything you need to succeed in this exciting industry, you’ll still need the support of the business.

Here’s the support structure you get from Central Office when you come on-board as a Franchisee…

• Complete project management of the opening of your depot – although this will take some effort and involvement from you, we’ll organise the key aspects and make sure it all goes to plan

• Help and support in specifying, and negotiating deals on your key asset purchases

• Continual development and updating of ‘The EasyMix Concrete Systems’ to reflect lessons learnt and our understanding of best practice

• Regular reviews of your businesses performance to help you continually improve and grow

• Onsite support by our Franchisee Support Advisors when needed

• Support and development of sales and marketing strategies for your business to ensure your success

• Support in attending meetings and setting up agreements with builders merchants

• Leads generated through Central Office sales and marketing activity (for example from the EasyMix Concrete website, telesales, etc.)

• Continuing negotiation with EasyMix Concrete’s suppliers to ensure you get the best quality products at the most competitive prices

• Support with colleague recruitment and training.

• You are fully supported by Andrew and Dave in all technical aspects of running your business

As you can see, you’re never alone in this business!

 

 

 

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Why Choose the
“EasyMix Concrete”
Franchise Opportunity?

You Earn A Significant Sum Working From Your Own Depot: Your rewards at last reflect your efforts. You will achieve a good income in your first year, increasing substantially in subsequent years as your fleet expands.

Lower Upfront Investment: Through our special relationships with key suppliers we can offer you savings on major asset purchases, including the mobile batching plant(s). This result in a significantly lower initial capital investment than if you sourced your own equipment.

Discounted Prices: Through our advantageous bulk buying agreements you will not only save thousands of pounds on your start-up costs, but also when operating your business - you will receive significant savings on your daily consumables, such as aggregates and cement.

A Highly Profitable Revenue Stream: With our efficient processes and procedures, and through our innovative thinking we have a number of ways to optimise your business enabling you to enjoy high margins, keep your running costs to a minimum, and maximising your profitability.

Start-up and Asset Finance Arrangements: You will be investing in some significant assets, and we have some very competitive finance arrangements in place to help you secure funding.

Tangible Assets on Your Balance Sheet: This is not a “virtual” business, you will own a number of high value assets, with a long life span.

Growth Industry: You will be operating in a healthy and growing industry, where demand outstrips current supply; we often have to turn down work, because we simply don’t have enough capacity.

Embryonic Sector: Although you will be working in an established industry the use of mobile volumetric batching plants is in its infancy. This technology offers customers many advantages and benefits, and provides you with a large untapped future potential.

No Heavy Manual Work: As mentioned above you will be operating sophisticated machinery that takes all the effort out of producing concrete and screed.

No Long Haul Work: Most of the deliveries you will make will be within a 10 mile radius of your depot, and all of the work will be inside the borders of your exclusive Yellow Pages territory.

National agreements with Builders Merchants: A great way to generate sales is to sell your product and service through Builders Merchants. We have agreements in place to do this with national groups, and will extend these agreements into your territory.

Dynamic And Proven Approach: Our business format has been tried and tested in the real world – now is your chance to take advantage of that in your local area, and reap the rewards. With our proven systems we will show you how to run a highly efficient business; driving up and sustaining high profit margins. Your business will quickly gain a solid reputation for customer service, and customers will keep returning to you.

Successful Sales and Marketing Strategies: We have put together a suite of proven marketing strategies to generate a constant supply of high quality leads. This branding, marketing and PR will drive people to use your products and services.

First Class Customer Care: Through our Central Call Centre, and other simple but effective procedures we offer customers high levels of customer service, compared to the rest of our industry. It can’t be stressed how much our customers appreciate this, and the advantage it gives us over the competition.

An Ever Expanding Customer Base: Our market is large, and we are very competitive. We succeed because of our customer service levels, the benefits our mobile batching plants offer the customer, and our competitive prices. In short, our offer is so attractive to customers they keep coming back for more.

“Hands On” Training: You will receive a 5 day training course on how to operate and maintain all the equipment you will be using on a day-to-day basis. This will enable you to give your customers quality products (you will be able to prove to your customers that your products exceed the industry standards).

Business  Systems Training: You will also receive a 5 day business training course on how to manage your business effectively and efficiently; marketing and selling your products and services, recruiting and managing your staff, tracking your accounts and running your business.

You’re Never Alone: You get a support structure that ensures you’ll always have someone to turn to. Along with Central Office support for sales and technical advice, you will also have the support of a franchise development team.

Launch Support: You will receive full assistance with the setup and launch of your EasyMix Concrete Franchise. Help in finding a suitable site, with the minimum amount of hassle - we will help find the site for you. Proven expertise to overcome planning issues in designing your depot. Tried and tested processes to operate your depot. Assistance in setting up accounts with our preferred suppliers, and ordering your mobile batching plants & other equipment necessary for the successful launch of your business.

Continuous Operational Support: You will have day-to-day support from our Central Call Centre; they will handle all enquiries from your Yellow Pages advert, and other lead generation strategies. In addition you will receive technical support from our experienced team at the central depot.

Ongoing Management Support: You will receive business development and management support from the Franchise Development Team, who will develop your sales and marketing strategies, and help with your business growth and success. You will also benefit from the input of the franchisors.

Streamlined Work Procedures: You will benefit from a sophisticated, yet simple system, making your business as easy to manage and run as possible. The system will be where all your jobs are booked by the Central Call Centre. You will also use the system to book work in, and re-schedule jobs where necessary. The system will help you manage your stock, invoices, and accounts. It will also provide a suite of reports to help you analyse your business. We will be using the same system to monitor your progress, and help develop and grow your business.